About

Experts on a mission to create a transparent fashion ecosystem.

We are transparent, keep it simple and give 
it to you straight, to reach our vision 
of a transparent fashion ecosystem where consumers, brands and suppliers connect.

At tex.tracer we know that verified transparency in the supply chain is the basis for the needed change. We are not idealistic, but progressive. With tex.tracer, we offer verified information and transparency, creating a new norm for the fashion ecosystem. We address, solve and constantly challenge ourselves and our partners for the greater good: forward is the way.

We enable brands and retailers to collect and verify product and supply chain data directly from the primary source, being the supplier. This data is verified using time- and geolocation stamps, peer-to-peer reviews, and blockchain technology, ensuring accuracy and trustworthiness.

Our mission is to create a better fashion ecosystem where every decision is based on verifiable facts, empowering brands, retailers, and consumers to make informed decisions that positively impact the environment and society.

Our team

tex.tracer t logo

We’re a team of fashion experts on a mission. Together, we’ve been working in the textile industry for over 50 years and in more than 10 countries.

With our knowledge of, and network in, this industry, we know how the fashion supply chain works and what can be improved.

We envision a transparent fashion ecosystem that enables everyone to make educated decisions. That’s why we have built a blockchain-powered transparency platform, allowing users to unlock relevant supply chain information.

Together, we can build a transparent fashion community!

Jolanda Kooi
Jolanda Kooi
Co-Founder & CEO

Let’s change this industry from within,
one step at a time

Bart Westerman
Bart Westerman
Co-Founder & COO

I live and breathe the fashion supply chain

Nikki Admiraal
Nikki Admiraal
Client success

Change happens when we team up

Alexandra Clot
Alexandra Clot
Client success

Through partnerships, we weave a sustainable and ethical fashion future.

Marise Arens
Marise Arens
Marketing

Let educated decisions based on verified data lead to better outcomes

Mara Janssen
Mara Janssen
Product lead

Improving the fashion industry begins with collecting insightful data

Sofie Wijlens
Sofie Wijlens
Sales

I am grateful for the opportunity to empower brands embracing transparency

Nadine Jeurissen
Nadine Jeurissen
Sales

Lets create positive impact together

Sunny Zhang
Sunny Zhang
Liaison China

Think a little more and do a little better for what we can now!

Gouree Moog
Gouree Moog
Liaison India

Empowering sustainable textile evolution through transparency

Aukse Maciunaite
Aukse Maciunaite
Client Success

For the industry to change, one has to start the wave

Menusha Gunawardhana
Menusha Gunawardhana
UK Business Development

Empowering brands to educate customers with transparent supply chain data.

Eda Iscen
Eda Iscen
Marketing & design intern

Transform insights into impact