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Transparency used to be a marketing nice-to-have but is now a must-have.
Regulations like Ecodesign for Sustainable Products Regulation (ESPR) and Corporate Sustainability Reporting Directive (CSRD) mean brands must now prove and report where products come from and how they are made. Yet, many companies are still managing their value chain with spreadsheets and emails.
That gap is costing more than most teams realise.
The 30 second briefing:
- The cost: 43% of brands still rely on manual processes and outdated systems, limiting real-time visibility.
- The risk: 67% of CEOs say macroeconomic volatility is a top business threat, and supply chains are typically the first to feel the impact.
- The solution: future-proof your brand by turning transparency into a digital asset.
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The administrative sinkhole
Manual transparency work looks harmless, but in reality it drains time and money every day. Teams spend hours on manual mapping: chasing supply chain partners via emails and spreadsheets, collecting data, and validating certificates that are often expired or incomplete.
According to the 2025 State of Supply Chain report by Anvyl, 43% of brands still rely on manual systems. That leaves nearly half the industry without real time visibility, slowing down decision making and limiting resilience.
With tex.tracer, teams stop chasing the same information over and over. Authenticated data is pushed rather than pulled, giving your team time to focus on building a resilient brand and staying ahead of the competition.
The real cost isn’t data, it’s rework.
When brands collect data manually, they end up re-collecting the same information as regulations evolve, especially with Digital Product Passport (DPP) requirements approaching. That’s not “data management.” That’s rework.
Consumers are willing to pay more for sustainable products (PWC,2024). Brands using tex.tracer can turn traceability into a competitive advantage, proving sustainability while standing out from the competition. One of our clients, by-bar, is a strong example of how traceability can support both compliance and brand differentiation.
The agility gap
Supply chain partner only become resilient when you can see change as it happens, not weeks later.
Most brands still rely on manual reporting. This means problems like material shortages or supplier disruptions are often discovered too late. What could have been a small adjustment turns into rushed logistics and missed sales.
tex.tracer closes this gap by delivering real-time, authenticated data directly from the primary source, allowing brands to move from reactive crisis control to proactive risk management. Transparency stops being a reporting task, and starts becoming an operational advantage
From data gaps to intelligence
Is your team spending more time on spreadsheets than on strategy? Book a 15-minute strategy session with us to review your current process and identify where you can reclaim your time.
